As we discuss in our eBook, 3 Essentials to Choosing Promotional Products, it is important to understand where your preferred client is when they are in most need of your product or service. Are they at the home? Are they at the office? Are they in their car or out and about?

Choosing a promotional product based on the buying habits of your target audience will increase the likelihood of its effectiveness. Ultimately, the goal of providing branded merchandise is to generate revenue and elevate awareness. Why not provide an item that goes hand in hand with how they interact with the service you provide.

Is your target audience at home?

If your target audience makes decisions about your product and service while they are at home, then you should consider branding drinkware, calendars or bags.

Did you know…

  • 50& of U.S. consumers who own branded drinkware use it 2-3 times a week or more?
  • 76% of consumers who own calendars display them prominently at the home or office?
  • 50% of women own branded bag? For women age 18-24 that number increases to 57%!

Is your target audience at office?

If your target audience makes decisions about your product and service while they are at the office, then you should consider branding writing instruments, USB drives or desk accessories.

Did you know…

  • pens have the best cost per impression? On average, the cost is less than 1/10th of a cent!
  • 91% of consumers keep USB drives because they are useful?
  • millennials love branded desk accessories! Over 50% of consumers aged 18-34 own branded desk accessories.

Is your target audience in their car or just out and about?

If your target audience makes decisions about your product and service while they are in their car or just out and about, then you should consider outerwear, umbrellas or mobile power banks.

Did you know…

  • outerwear is in the top 5 influential products across all age groups?
  • 83% of consumers keep and use branded umbrellas?
  • mobile power banks generate more than 1000 impressions over their lifespan?

So next time you are deciding on which item to brand for your event, or marketing initiative, take some time to research your audience and understand exactly where they are when they need to make a decision about your product or service. Increasing the visibility of your brand at the time your customer needs to make a purchasing decision, will ultimately increase your revenue.

Promote. Elevate. Motivate.
#FuelYourBrand


***All statistics mentioned in post are from the ASI Global Advertising Specialties Impressions Study, 2016 Edition***