Last Modified: August 1, 2016
Please note the distinction between our privacy practices in connection with your visit to the Site, and our Terms of Service.
Information Collected and How It’s Collected
We may collect information directly from you, and automatically through your use of our Site. We may combine all of information we collect about you from these sources.
Voluntary Information. We may collect personal information you voluntarily provide to us including, but not limited to, your name, email address, phone number, credit or debit card information and shipping or billing address (collectively, “Personal Information”). We will also collect any other information that you choose to provide to us through our Site (e.g., contents of messages you send to us through our Site).
Content that you provide. You may upload comments, reviews, graphics, photos or other materials to the Site (“Content”). If you post Content on our Site, the Content, as well as other information, may be available to all visitors to our Site, and we cannot prevent such Content or information from being used in a manner that may violate this Policy, our User Agreement, the law, or your personal privacy.
Automatically Generated Information. We may automatically collect information about your use of our Site and your orders, including but not limited to your Internet protocol (“IP”) address; the pages you view on our Site; the dates and times you access our Site; and information about any orders you place, such as your order identification number, items ordered and the cost of your order.
How We Use Your Information
Fuel Merchandise Group may use your information, including Personal Information and/or Content, for the following purposes:
Services we provide. To facilitate your orders, to administer your account; to respond to your questions or requests; to provide you with news or other information we think may interest you; to communicate with you about your account, orders or use of our Site or for other informational purposes; to improve our services; and for other account or customer support-related purposes.
Marketing and advertising. To provide you with special offers, product information and other marketing or promotional communications from Fuel Merchandise Group or from other third parties.
Research and analytics. To analyze how customers, use our Site, services and products; to analyze how customers interact with marketing or other communications we send to them; and for other research, analytical and statistical purposes.
Protecting rights and interests. To investigate, protect or defend the rights, safety or property of Fuel Merchandise Group, our customers or the public; to investigate or enforce perceived violations of our User Agreement or this Policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.
Legal compliance. To comply with laws, regulations, legal process (e.g., a warrant or subpoena) or guidance; and to respond to governmental requests (e.g., informal requests from a regulator).
Information Use and Sharing
Fuel Merchandise Group may share your information, including Personal Information and/or Content, with the following types of third parties:
Service providers. Fuel Merchandise Group may share your information with third-party service providers, vendors, agents, contractors or others who perform functions on our behalf.
Corporate affiliates. Fuel Merchandise Group may share your information with any current or future parent company, affiliate or subsidiary. For example, we may share your information with TDK Capital Partners. Such corporate affiliates may use your information for their own purposes, which may include marketing purposes.
Fuel Merchandise Group may also share your information, including Personal Information and/or Content, in the following contexts:
Protecting rights and interests. Fuel Merchandise Group may share your information to investigate, protect or defend the rights, safety or property of Fuel Merchandise Group, our customers or the public; to investigate or enforce perceived violations of our User Agreement or this Policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.
Sale or acquisition of assets. Fuel Merchandise Group may share your information if we
become involved in a transaction involving the sale of our assets, such as a merger or acquisition, if we are transferred to another company, in the event of a bankruptcy, or as part of any other business transfer. If the surviving entity in such a transaction is not Fuel Merchandise Group, the surviving entity may use your information pursuant to its own privacy policies, which may be different from this Policy.
Legal compliance. Fuel Merchandise Group may share your information to comply with laws, regulations, legal process (e.g., a warrant or subpoena) or guidance; and to respond to governmental requests (e.g., informal requests from a regulator).
Cookies and Other Technology’s
We may automatically collect information about you through the use of common information-gathering tools, as well as new tracking technologies that develop as technology evolves. The tools that we or our service providers may use to track you include the following:
Clear GIFs. Clear graphics interchange format images (“GIFs”) are tiny graphics with a unique identifier, similar in function to cookies, that are embedded invisibly on web pages or in emails. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags) in connection with our Site to track the activities of visitors to our Site, help us manage content and compile statistics about usage of our Site. We or our service providers may also use clear GIFs in emails to our users, to help us track email response rates, identify when our emails are viewed and track whether our emails are forwarded.
Web Beacons. Pages of the Site [and our emails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Fuel Merchandise Group, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Account information. If you ever wish to access your Personal Information, update your Personal Information or cancel your account, please contact us through the contact information below. Please note that we may maintain copies of your information and Content even after you have updated the information or canceled your account.
Communications from Fuel Merchandise Group. We may send periodic promotional or informational emails to you, about Fuel Merchandise Group and other third-party information and offers. In the event you do not wish to receive such emails from Fuel Merchandise Group, you may opt out of such communications by following the opt-out instructions contained within the body of any email message you receive and requesting that you no longer receive communications from us. It may take us up to ten (10) business days to process your opt out request. Even if you have opted out of receiving marketing and promotional emails from us, we may still send you transactional emails, such as emails about your account or the services you have requested from us.
Your California Privacy Rights
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, such as name, email and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact Fuel Merchandise Group on the Site or write to us at (with a reference to California Disclosure Information):
We will respond to such requests for information access within 30 days following receipt at the email address stated above. If we receive your request at a different email or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.
We strongly encourage parents and guardians to regularly monitor and supervise their childrens’ online activities. We do not knowingly collect personal information from children under 13. If we discover that we have inadvertently collected Personal Information from a child under 13, we will promptly take measures to delete that Personal Information from our systems.
Our Site may contain links to other websites. Your use of an external website is subject to and governed by the terms and policies of that website. Fuel Merchandise Group is not responsible for the privacy practices of such other websites. We encourage our users to read the privacy statements of each and every website they visit.
The transmission of information via the Internet is not completely secure, and we cannot guarantee the security of information transmitted through our Site. We cannot ensure or warrant the security of any such information, and you provide such information at your own risk.
You can also take steps to help protect your information. For example, if you have an account with us, you should take steps to protect against unauthorized access to your account by, among other things, choosing a robust password, regularly updating your password and keeping your log-in and password private.
Contacting Fuel Merchandise Group
If you have any questions or comments about this Policy, please contact us using the information below.
Fuel Merchandise Group
450 East 96th Street
Indianapolis, IN 46240