The end of the year is nearly here, and within businesses of all shapes and sizes, there is a lot of reflection going on. After all, the prospect of a new and exciting year ahead is the perfect opportunity to think about where you have been.

How did your year end up? Did you accomplish the things you set out to do? Where did you fall short? What was the cause of your shortcomings? These are some of the kinds of questions that you should be asking yourself as you begin reflecting upon the year that was and are terrific answers to take into account as you look ahead to establish goals for next year.

And trust us, this is an exercise well worth doing! Without goals, you have nothing to work towards, nothing in which to improve upon, and really realistically no way to tell if your organization is succeeding.

Setting goals for the new year is important, and here is how you can set some impactful ones.

How to Start

Start by reviewing the entire year, noting all the bad, good, and in-between things that occurred. Then, determine which pain points are most important to you this coming year start setting goals and setting actions in place that will help you meet them.

Did ineffective internal onboarding limit production? Reviewing your processes and determine where you are falling short. Were sales down last year? Focus on finding ways to close sales.

Keep Your Goals Realistic

When it comes to your new year’s goals, you should always shoot for the stars and never hem yourself in. However, when you set your goals it is important to be equal parts ambitious and realistic.

Make the goals that you set something that you will actually need to work towards and that will challenge you. Otherwise, you have goals that are hollow, meaningless, and other there to serve as a way to pat yourself on the back.

At the same time, you still do want to manage expectations. Don’t set goals that you know you don’t have a realistic shot of meeting in a year. This only serves to set yourself up for failure.

Set Milestones

The business year is a marathon, not a sprint. You aren’t going to meet all of your goals by February (and if you do, they probably weren’t very meaningful goals to begin with). So, it is important to give yourself milestones you can work towards as the year goes on. Not only does setting milestones help keep larger goals more seemingly manageable they also serve as gauges you can use to measure your success as the year goes on.

If you are consistently hitting milestones, you are on the right track! If you are not, you can take a step back and determine what needs to change before you reach the end of the year. If your goal is adding 120 new customers for the year is your goal, instead of focusing on that 120 aim for 10 per month.

Invest in the Right Tools

Goals are one thing, but actually achieving them will take more than wishful thinking. If you want things to change, you can’t keep going about things the same way. As you determine your goals, also determine what tools you can utilize to help you achieve them. They may be simple or complex, but tools that help you improve your business are always a wise investment.

While there are many tools you can incorporate in your strategy for meeting your new year’s goals, promotional products are one of the most effective and versatile tools to have in your arsenal. Want to improve the onboarding experience for new employees? Add giving a simple care package to your process to help them feel more welcome. Promotional products can also be a very effective tool in helping turn prospects into customers by keeping your name at top of mind and helping spark a relationship if boosting sales is your goal.

Whatever your new year’s business goals are, Fuel Merchandise wants to help provide you with the tools to achieve them.