It’s remarkable how a $5 investment can elevate awareness, increase dialogue and engage potential followers. GWYD! Womens TeeAn ordinary t-shirt will make tens of thousands of impressions over the course of its life. The beautiful thing is, t-shirts have one of the lowest costs per impression. When creating your t-shirt, here are 3 things to consider to assure your cause gets maximum exposure and impact:

1. Choose a product that people will want to wear or buy.
2. Keep the imprint clean and simple so the message is clear.
3. Limit the imprint to 3 colors or less, this will help manage the cost.

How does cost per impression work and why is it relevant to the t-shirts I plan to order?

Unlike print or TV advertisements, t-shirts spread your message like walking billboards. One of the key metrics an advertising agency uses to measure the effectiveness of an ad is “cost per impression”. Translation, how many impressions were created from an advertisement and what was the cost per impression.

For example, 114 million people tuned in to watch the Super Bowl XLIX, played in 2015. The cost to run a 30 second advertisement was $4,500,000.00. The cost per impression which lasted 30 seconds, was $0.039.

Compare this to a t-shirt. Last time we checked, a t-shirt costs less than $4,500,000.00 and lasts longer than 30 seconds. If the average t-shirt costs $5.00 and it makes a minimum of 10,000 impressions over the course of its life, the cost per impression is $0.0005 (fractions of a penny).

T-shirts are one way to effectively share your message, advance your cause and connect people to the things that matter most.

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