About

Turning Ordinary into Extraordinary

At Fuel Merchandise Group, we help fuel the causes that matter to you most – whether that’s igniting your brand, sparking your sales or firing up your team – by turning ordinary items into extraordinary items with the help of your unique logo and branding. Your logo gives even the simplest items purpose, tells your story and gives them the power to create a connection and inspire your audience.

Branded merchandise like hats, t-shirts, water bottles and pens are so much more than they may appear at face value. That pen you loan out isn’t just a pen, it’s the beginning of a new relationship. That t-shirt you design for a fundraiser isn’t just free swag, it’s a symbol of community.

How We Do It

Our creative process doesn’t focus on the items, it focuses on you. We take the time to listen, collaborate and truly understand your business objectives and values. This helps us design a product that will resonate with your audience and delivers the impactful results you are looking for every single time.

When we reach the end of the design process, our mission is to leave you with a product that doesn’t just represent your business or organization, but also creates a lasting impression with your audience.

Meet Dean

Fuel Merchandise Group founder, Dean Kapsalis, has been in the marketing industry for 20 plus years. A Hoosier native and IU alum, Dean’s passion for education and athletics led to a valuable college experience as a 4 year student-athlete. Lessons learned in the classroom and on the field provided the foundation for an accomplished business career. The values of building great team relationships, performing at a high standard of excellence and working with others to reach a common goal, are the same values Dean brings to every facet of FMG.

Today, Dean’s passion is focused on leading FMG’s journey to empowering employees, delivering value to its customers and making a positive impact in the community.  To Dean, Fuel is more than a business that just makes branded products. Fuel is a vehicle to help customers bring success to their missions and inspire brands to become their best. 

About Fuel Merchandise Group

Fuel Merchandise Group is a branded merchandise solution provider that works with a single purpose: to outfit you with the perfect promotional products that both capture your message and enable you to make an emotional connection with your audience for a lasting impression.

With 15 years of experience pairing businesses and organizations with effective and meaningful branded merchandise, we know how to deliver. We work within your budget, understand your goals, execute your projects for accuracy, and deliver the perfect design and products to meet your timeline. 

Just Add Fuel

Our large selection of branded merchandise includes t-shirts, hats, sweatshirts, jackets, tote bags, lunchboxes, backpacks, pens, pencils, styluses, cups, water bottles, mugs, USB sticks, speakers, and much more. We can work with you to find the perfect item for your cause.

Ready for a Spark?