Congratulations! You have been tasked to organize your company’s next big event! Now what? You know you want to provide a corporate giveaway and have started looking online at all the different promotional items. Are you feeling a bit overwhelmed?

A key part in choosing the right promotional items for your event is understanding your audience. We created this short video on Key Questions to Ask when defining your audience.

Once you have defined your target audience, you can choose a product aligns to your audience and connects to the theme of your event.

For example, we recently worked with a client who was hosting a conference titled “Powering High Engagement Work Cultures”.  As we brainstormed product ideas for the client, we landed on Branded Mobile Power Banks.  Strategically, we knew the promotional product would be a great fit based on our analysis of the target audience, and the attendees will easily be able to recall the theme of the conference when utilizing their power bank.

Not only did we take into account the theme, we also identified a promotional product that had staying power.  On average, consumers will keep mobile power banks for up to 12 months.

So the next time you are tasked with identifying a corporate giveaway for an event, be sure to take time to strategically understand your audience, identify a product that connects with your theme, and choose a product that is both useful and has longetivity.